"When you do it right, it will last forever." So said iconic Italian designer Massimo Vignelli—and these words represent exactly my perspective on design. Design should be about deep thought and the result should stand the test of time—in other words, it must be ‘timeless’ and as relevant to future generations as it is today.
So this is my philosophy in a nutshell—but how did I come to this conclusion? Below you will find some information about me and the story of how I became a designer.
I can trace back the moment to 2004, the first time I became inspired by this field, although I had been deeply interested in art and design from a young age. From the earliest days of the internet I spent countless hours browsing the web searching for the latest trends and paying close attention to details. During this period—and right up to today—I witnessed the evolution of online technology and wanted to know everything there was to know about this new phenomenon that was sweeping the world. This, in turn, grew into a passion for coding.
Many hours were spent reading through technical blogs and reports, trying to understand exactly how the web worked; I spent my time exploring, developing and creating while still an amateur.
By the time 2008 arrived I realised that the web was slowly undergoing a metamorphosis. Gradually the Internet was becoming a beautiful place—and I wanted to contribute. It soon dawned on me that the true meaning of digital beauty did not depend on code alone, but was rather a combination with Graphic Design and Creative Solutions. In other words, coding was the tool to achieve a means and creativity and imagination were equally as essential.
In 2011 I joined the Marbella Design Academy, which helped me to develop my skills in many fields of design including branding, illustration, marketing, advertising, video editing and related disciplines. Having graduated in 2014 with an award, the technical and creative skills I acquired allow me today to develop projects for private clients and companies. I work as a freelancer, always eager to start new and exciting projects.